Today’s consumers expect amazing feats of speed and service delivered through easy-to-use apps and personalized interactions. And the first step to building all-new customer experiences involves selecting the operational database that will power your application and, in essence, run your business.
This report, which includes research from Harvard Business Review, analyzes why operational databases are an essential building block for transformative experiences and explores some of the critical capabilities leaders should prioritize. Through interviews with technology executives, data leaders, and industry experts, it provides real-world examples of benefits companies are realizing with cloud databases.
